Filmmaker · Marketer · Road-tripper
Half filmmaker, half marketer.
I shoot it, cut it, rank it, and post it. I'm Troy Meekhof: 200+ weddings filmed since 2017, video and search for a mortgage lender and a credit union, co-founder of a Grand Rapids marketing agency, and on the side, The Cybertruck Guy.
Video that moves people. Marketing that moves numbers.
Clients and employers, 2017–present
Brands I've worked with
Logos belong to their owners and identify past work; no endorsement implied.
What I do
Video and marketing, start to finish.
Video production
200+ weddings filmed since 2017, TV commercials and live streams for LMCU, and the Split the Mitten documentary. FAA Part 107 certified for drone.
See the films →Brand photography
Brand photography for Lake Michigan Credit Union, plus headshots and brand shoots for Grand Rapids businesses through GRMC.
Where I've done it →SEO
At Treadstone Funding I ran the site and its content while organic search grew from roughly 50 to 500 clicks a day over two years.
The Treadstone numbers →AIO and GEO
AI and generative-engine optimization: structured data, llms.txt, and consistent entity facts so AI answers describe you correctly. This site is built that way.
Read this site's llms.txt →Paid ads
Campaign builds on Google Search, Meta, and TikTok, tuned for lead quality rather than cheap clicks.
Where I've run them →Social media content
Short-form vertical video built for the feed. My own account, @cybrtrkguy, earned 50M impressions on X in 12 months.
See the account →Lead-gen strategy
Funnels, lead forms, and CRM routing, including Salesforce/Jungo flow automation, so every inquiry lands with the right person.
Where I've built them →Conversion rate optimization
Landing pages, CTA placement, and form design that turn visits into inquiries, with the analytics to show which change worked.
Try this site's contact form →Analytics and tracking
GA4, Google Tag Manager, Search Console, and Semrush, set up so the numbers match what the business actually cares about.
How we measure →Where to hire me
Two businesses, one camera bag.
Mid-July Media
Wedding films
Highlights and full documentaries across Michigan and the Midwest. I'm the one behind the camera at every wedding. No associates.
Weddings →Grand Rapids Marketing Co.
Marketing
SEO, GEO, paid ads, video, and websites for small and mid-sized businesses. Start with a free Search Gap Audit.
Marketing →Freelance
Video and drone
Commercial, documentary, live stream, and FAA Part 107 aerials. Recent: LMCU, Treadstone, Split the Mitten.
Start a project →@cybrtrkguy
The Cybertruck Guy
Honest ownership content for 26.8K followers on X and 50M impressions a year. Quoted in Newsweek.
The other side →Selected work
Films, campaigns, and what they did.
DocumentarySplit the Mitten
A 72-minute feature on Max Polakovich's 400-mile run across Michigan for AYA Youth Collective. Directed, shot, and cut by me.
Wedding filmKayla & Phil
The Casnovia Barn, May 2026. A huge wedding party in black, a bubble exit, and golden hour on the fence line.
Road-trip filmMichigan to Montana
Driving a Cybertruck from Michigan to Montana: 2,000 miles in two and a half days, then on to Glacier.
Wedding filmOlivia & Erik
Spring Lake Country Club, May 2026. Vows under the willows, then sunset silhouettes across the water.
In the press
Quoted, featured, and on stage.
Newsweek
“Its power and acceleration are addicting. It's like a roller coaster on tap.”
Evotrex ambassador
“Troy Meekhof, better known as The Cybertruck Guy, is a Cybertruck owner, content creator, and adventurer who's captivated with Tesla's boldest electric vehicle.” Evotrex
Tesla Owners Club of Michigan
Guide for the Silver Lake Cybertruck Dune Day, October 2024. On-stage speaker at the Summer Meetup, June 2026.
Split the Mitten
I filmed and produced the 72-minute documentary of Max Polakovich's 400-mile run across Michigan. MLive covered the run. Watch the film
Colleagues and couples
What people say.
“I brought Troy on to help shoot a project in California recently. His great attitude, drive for creating engaging content and general demeanor make him a great addition to any project.”
“Troy is a passionate and diligent worker. His creativity in video and storytelling marketing is only outweighed by his good-humored personality.”
“Our wedding videos were works of art, gorgeous, phenomenal films that brought us to tears many times after our wedding.”
“From start to finish, he was professional, fun to work with, and made us feel completely at ease in front of the camera.”
“Troy is so easy to work with, he prioritizes his couples and their vision. It is refreshing to see how much he truly cares about his work and clients.”
About
West Michigan, born and stayed.
I've held a job since I was six: a paper route, then mowing lawns, then the school videographer at Calvin Christian. At 19 I filmed my first wedding. In July 2019 I made it a business and called it Mid-July Media.
I studied Film/Video and Communication Studies at Grand Valley State University (class of 2020), and I'm an FAA Part 107 drone pilot. Home is the Village of Caledonia with my wife, our kid, and the dog.
Went full-time on Mid-July Media, GRMC, and freelance work
Left corporate work when the LMCU role ended to run my own businesses and freelance production full-time.
Creative Director and Co-Founder, Grand Rapids Marketing Co.
Video, photo, SEO/web, social, and lead gen for Grand Rapids businesses. Co-founded with Sam Kiste.
Founder and wedding videographer, Mid-July Media
200+ weddings filmed since 2017, formally launched July 2019. Highlights films and documentaries; I film every one.
Senior Media Production Specialist, LMCU
Brand-approved social video, TV commercials, educational series, brand photography, and live streams for a 35+ person marketing team.
Digital Marketing Manager, Treadstone Funding
Day-to-day digital: site management, SEO content, video, and online lead generation. Organic search grew from roughly 50 to 500 clicks a day.
Marketing and Media Specialist, Northern Mortgage
Videography, social content, web development, ad campaign strategy, and graphic design for HQ and a national branch network.
Lead Cinematographer, Grand Valley State University
Documenting and sharing GVSU's student body through video.
Meet me in 60 seconds
On Instagram
Replies within a business day
Let's talk.
Prefer a direct line to one of my brands?
- Weddings: Mid-July Media
Check your date · hello@midjulymedia.com - Freelance video
Book a freelance shoot - Grand Rapids Marketing Co.
grandrapidsmarketingco.com · troy@grandrapidsmarketingco.com - The Cybertruck Guy
DM @cybrtrkguy on X