When it was unveiled in 2019, I figured it was too crazy to fail. I still think that. I also think its exterior is the least crazy part about it, and I’ve said so to Newsweek.
What I cover
Real ownership, measured where I can measure it.
- Range tests. Winter tires at 70 mph, on Michigan highways, with the numbers written down.
- Cold weather. Driving a Cybertruck below 0°F: preconditioning, charging, what the truck does and doesn’t do.
- Starlink. Installing a Starlink Mini on the truck using the 48V system, so the internet comes with you.
- The tax credit. A complete guide to the $7,500 Cybertruck EV tax credit, kept current.
- Mods and maintenance. What I’ve added, what broke, what it cost.
- Road trips. All over North America: 70,000+ miles on the Cybertruck platform, with the biggest trips running over 6,000 miles. Michigan to Montana and Glacier National Park, Big Sur, Joshua Tree, Silver Lake dunes, the Canadian Rockies. Camping out of the bed. More on the Adventure page.
I’m a Part 107 certified drone pilot and a filmmaker by trade, so the footage is better than the average owner post. That’s a low bar. I try to clear it anyway.
Work with me
If you make something Cybertruck owners buy, I can put it in front of them without pretending I’m a stranger to the truck.
Audience. 26.8K followers on X, 50M impressions in the last 12 months, plus YouTube (@cybrtrkguy) and Instagram (@cybrtrkguy). Owners, reservation holders, and people who just want to see the thing do something.
Formats.
- X threads: install guides, range tests, before/after data.
- YouTube: long-form reviews, road-trip films, how-tos.
- Instagram reels: short, vertical, cut by a professional editor (me).
- On-location: your product on my truck, in Michigan or wherever the trip goes. Drone footage included, legally.
How I review. I test it. If it’s bad, I say so or I don’t publish. Sponsored content is labeled. That policy has cost me deals and kept me the audience, which is the better trade.
Email troy@grandrapidsmarketingco.com or use the contact form with what you make and what you want to accomplish. I’ll reply with a rate. Sponsorship details: /cybertruck/sponsorships/.
Referral links
If you’re buying a Tesla, Starlink, or Cybertruck accessories, the referral and discount links that support this channel are all on one page: Partners & Discounts — my referral links.
What I don’t do
- I don’t rent the truck anymore. The Grand Rapids and Chicago rental articles are still up because people search for them. The program is closed.
- I’m not a Tesla employee. I’m not affiliated with Tesla in any way beyond owning one and posting about it. Nothing here is official.
- I don’t sell the truck. If you searched “Cybertruck for sale near me” and landed here, sorry. Try Tesla.
- I don’t fake results. If a number is on this site, I measured it or I linked to who did.
FAQ
Are you actually The Cybertruck Guy?
Yes. @cybrtrkguy on X and YouTube. The old site, thecybrtrkguy.com, now lives here. Same truck, same guy, better domain.
Do you still rent your Cybertruck?
No. I did in Grand Rapids and Chicago in the early days. The truck is now a daily work vehicle and I stopped. The articles stay up for the people who keep searching.
Can I sponsor a video or thread?
Yes, if the product fits the truck and survives my testing. Email troy@grandrapidsmarketingco.com with the product, the goal, and a timeline. I’ll send formats and a rate within a couple of days.
Follow along
New tests and trips go up first on X and YouTube. Reels on Instagram. Brands: contact me.















