The Cybertruck Guy

Two years, 50 million impressions, and one very shiny truck.

I've owned a Cybertruck since early 2024, and I travel all over North America in it: to explore, for work, and to share how big and beautiful this continent is. 70,000+ miles on the Cybertruck platform so far, with road trips of 6,000+ miles. I write down what actually happens.

Troy's Cybertruck on a sandy two-track in a Michigan pine forest
50MImpressions on X, last 12 months
26.8KFollowers on X
70,000+Miles on the Cybertruck platform, with road trips of 6,000+ miles
NewsweekQuoted, plus an Evotrex ambassadorship

Cybertruck by the numbers

70,000+ miles and counting.

Where they went →

Hover or tap a marker. Bar segments are to scale against 70,000 miles; Big Sur and Joshua Tree markers are placed for readability, not mileage.

Road-trip film

Michigan to Montana, on film.

How it was made →

Owning it, on the road

On Instagram

Adventures

North America, the long way.

More on the road →

First-hand, tested, dated

Latest articles

All articles →
Close-up of a Cybertruck all-terrain tire and stainless fender on a gravel trail

Cybertruck Winter Tire Range Test at 70 MPH

A controlled 70 mph highway range test comparing the Cybertruck's factory Goodyear all-terrain tires to Tesla's official Goodyear DuraTrac winter tire option, showing an ~8% efficiency penalty.

· 4 min read
Cybertruck
Troy's Cybertruck parked in deep snow under a blue Michigan winter sky

The Cybertruck Guy's Guide to Driving Cybertruck in Extreme Cold Weather (<0°F)

A practical owner's guide to driving, charging, and preconditioning a Cybertruck in sub-zero temperatures, including real-world range expectations of 150–200 miles.

· 7 min read
Cybertruck
Cybertruck with a rooftop tent pitched at a campsite under a night sky

How to Install a Starlink Mini on a Cybertruck Using 48V Power Feeds

Step-by-step guide to powering a Starlink Mini directly from the Cybertruck's always-on 48V feed and mounting it cleanly with Mars Adventure Gear hardware.

· 4 min read
Cybertruck
Cybertruck delivery day in the lot of a Tesla delivery center

The Complete Guide to the Tesla Cybertruck $7,500 EV Tax Credit

How to qualify for and claim the federal $7,500 EV tax credit on a Tesla Cybertruck, plus referral and military discounts, state incentives, and business credits.

· 6 min read
Cybertruck

In the press

The truck got me on the record.

All mentions and the media kit →

Newsweek

“Its power and acceleration are addicting. It's like a roller coaster on tap.”
Quoted as “a Cybertruck owner and videographer who blogs at The Cybertruck Guy” in “Tesla's Cybertruck Revolution: A Year of Fame, Flaws, and Fan Frenzy,” November 29, 2024.
Troy standing beside an Evotrex camper trailer in a showroom

Evotrex ambassador

“Troy Meekhof, better known as The Cybertruck Guy, is a Cybertruck owner, content creator, and adventurer who's captivated with Tesla's boldest electric vehicle.” Evotrex

Tesla Owners Club of Michigan

Guide for the Silver Lake Cybertruck Dune Day, October 2024. On-stage speaker at the Summer Meetup, June 2026.

Split the Mitten

I filmed and produced the 72-minute documentary of Max Polakovich's 400-mile run across Michigan. MLive covered the run. Watch the film

The channel

What I cover, and what I don't.

When it was unveiled in 2019, I figured it was too crazy to fail. I still think that. I also think its exterior is the least crazy part about it, and I’ve said so to Newsweek.

What I cover

Real ownership, measured where I can measure it.

  • Range tests. Winter tires at 70 mph, on Michigan highways, with the numbers written down.
  • Cold weather. Driving a Cybertruck below 0°F: preconditioning, charging, what the truck does and doesn’t do.
  • Starlink. Installing a Starlink Mini on the truck using the 48V system, so the internet comes with you.
  • The tax credit. A complete guide to the $7,500 Cybertruck EV tax credit, kept current.
  • Mods and maintenance. What I’ve added, what broke, what it cost.
  • Road trips. All over North America: 70,000+ miles on the Cybertruck platform, with the biggest trips running over 6,000 miles. Michigan to Montana and Glacier National Park, Big Sur, Joshua Tree, Silver Lake dunes, the Canadian Rockies. Camping out of the bed. More on the Adventure page.

I’m a Part 107 certified drone pilot and a filmmaker by trade, so the footage is better than the average owner post. That’s a low bar. I try to clear it anyway.

Work with me

If you make something Cybertruck owners buy, I can put it in front of them without pretending I’m a stranger to the truck.

Audience. 26.8K followers on X, 50M impressions in the last 12 months, plus YouTube (@cybrtrkguy) and Instagram (@cybrtrkguy). Owners, reservation holders, and people who just want to see the thing do something.

Formats.

  • X threads: install guides, range tests, before/after data.
  • YouTube: long-form reviews, road-trip films, how-tos.
  • Instagram reels: short, vertical, cut by a professional editor (me).
  • On-location: your product on my truck, in Michigan or wherever the trip goes. Drone footage included, legally.

How I review. I test it. If it’s bad, I say so or I don’t publish. Sponsored content is labeled. That policy has cost me deals and kept me the audience, which is the better trade.

Email troy@grandrapidsmarketingco.com or use the contact form with what you make and what you want to accomplish. I’ll reply with a rate. Sponsorship details: /cybertruck/sponsorships/.

If you’re buying a Tesla, Starlink, or Cybertruck accessories, the referral and discount links that support this channel are all on one page: Partners & Discounts — my referral links.

What I don’t do

  • I don’t rent the truck anymore. The Grand Rapids and Chicago rental articles are still up because people search for them. The program is closed.
  • I’m not a Tesla employee. I’m not affiliated with Tesla in any way beyond owning one and posting about it. Nothing here is official.
  • I don’t sell the truck. If you searched “Cybertruck for sale near me” and landed here, sorry. Try Tesla.
  • I don’t fake results. If a number is on this site, I measured it or I linked to who did.

FAQ

Are you actually The Cybertruck Guy?

Yes. @cybrtrkguy on X and YouTube. The old site, thecybrtrkguy.com, now lives here. Same truck, same guy, better domain.

Do you still rent your Cybertruck?

No. I did in Grand Rapids and Chicago in the early days. The truck is now a daily work vehicle and I stopped. The articles stay up for the people who keep searching.

Can I sponsor a video or thread?

Yes, if the product fits the truck and survives my testing. Email troy@grandrapidsmarketingco.com with the product, the goal, and a timeline. I’ll send formats and a rate within a couple of days.

Follow along

New tests and trips go up first on X and YouTube. Reels on Instagram. Brands: contact me.