The story
I got my first job when I was 6.
It started with a paper route, moved to landscaping, and by 15 I was the school videographer, saving enough to buy my first car. In 2016 I became the shift supervisor at a local pet store, and in 2017 I filmed my first wedding, where I dove head first into the world of weddings and marketing.
While building that, I graduated from GVSU during the COVID-19 pandemic while simultaneously working full-time in marketing in finance.
At Treadstone Funding I took the website from 20 clicks a day to over 300 in two years. At Lake Michigan Credit Union I produced TV commercials, social media video, and internal live broadcasts for all 1,600 employees. In between, I co-founded Grand Rapids Marketing Co. with Sam Kiste to give small businesses the same tools without the enterprise invoice.
I started The Cybertruck Guy in 2019. In early 2024 I finally took delivery of a Cybertruck and started writing about it. Newsweek called a year later. I did not plan for “The Cybertruck Guy” to be a job title. It is now.
Career timeline
Role descriptions in quotes are from my LinkedIn profile.
Creative Director & Co-Founder, Grand Rapids Marketing Co. (Oct 2023 to present, Grand Rapids)
“Co-Founder and creative at GRMC, providing brilliant video, photo, website SEO/design, and social media management for Grand Rapids businesses.”
Wedding Videographer, Mid-July Media (Jul 2019 to present)
“At Mid-July Media, I film weddings in Michigan (and beyond), and have been since I was 19. I’m proud to have filmed 200+ weddings since 2017, serving up highlights films and documentaries for each.”
Senior Media Production Specialist, Lake Michigan Credit Union (May 2024 to Dec 2025, Grand Rapids, hybrid)
“Producing brand-approved videos for social media, TV commercials, educational series, and training content. Includes brand photography and internal live stream productions. All productions are designed to meet goals set by broader campaigns on a team of 35+.”
Digital Marketing Manager, Treadstone Funding (Mar 2022 to May 2024)
Ran day-to-day digital marketing operations: video production, website management, SEO content writing, and online lead generation. Grew organic search from just over 20 clicks a day to more than 300 (best single day: 337).
I still do marketing and compliance work for Treadstone, now the Treadstone Mortgage Division of Neighborhood Loans.
Marketing Assistant & Media Specialist, Northern Mortgage (Sep 2017 to Mar 2022, Grandville)
“videography, social media content, web development, ad campaign strategy, and graphic design” for headquarters and the nationwide branch network.
Lead Cinematographer, Grand Valley State University (Aug 2018 to Aug 2020, Allendale)
“Documenting and sharing GVSU’s student body through video.”
Media Manager, Camp Roger (May to Sep 2017, Rockford)
Chow Hound Pet Supply (Jenison): Stocker, Apr 2015 to Mar 2016; Supervisor, Mar to Aug 2016
Inventory Recorder, United Inventory Service (Apr 2012 to present, Wyoming, MI)
“Recording and reporting exact monetary value of grocery stores, liquor stores, convenient stores, and pharmacies in Michigan with total valuations up to $1,200,000.”
Earlier: paper route, Witte Lawn Maintenance (2013), Calvin Christian cleaning crew lead (2014 to 2015), Student Auditor at GVSU (2016 to 2018), PR Officer for the GVSU Photography Club (2017 to 2019).
Education
Grand Valley State University, Class of 2020 (2016 to Jun 2020)
Bachelor’s, Film/Cinema/Video Studies and Communication Studies. Graduated during the 2020 COVID-19 pandemic. Activities: Lead Cinematographer, PR Officer of the Photography Club, Student Auditor. Grand Rapids Marketing Co. is listed in the GVSU Alumni-Owned Business directory.
Calvin Christian High School (2012 to 2016)
Symphonic Band First Chair, Honors/AP Biology, AP Calculus, AP Government, Student Life Committee, Cross Country, Quiz Bowl, School Videographer. 3.84 GPA, 21st of 72.
What people say
Kory Kearney, Director of Video Content, Lifeworks Advisors and Kearney Creative (managed Troy, April 1, 2024):
“I brought Troy on to help shoot a project in California recently. His great attitude, drive for creating engaging content and general demeanor make him a great addition to any project. Looking forward to bringing him on to more projects in the future!”
Lisa Hammond, strategic marketer, builder, and creative operator (managed Troy, October 20, 2021):
“Troy is a passionate and diligent worker. His creativity in video and storytelling marketing is only outweighed by his good-humored personality. Troy would make a valuable asset to any team.”
Both are on my LinkedIn profile.
Skills
- Videography and cinematography (weddings, commercial, documentary, funerals with military honors, live streams)
- Photography
- FAA Part 107 drone pilot
- Digital marketing and SEO
- GEO (generative engine optimization)
- Web development: WordPress, custom plugins and tools
- Google Ads, Meta Ads
- GA4, Google Search Console, Semrush
- DaVinci Resolve
- Salesforce and Jungo CRM automation
- Mortgage marketing compliance
Credentials and proof
- FAA Part 107 Remote Pilot Certificate
- Quoted in Newsweek (Nov 29, 2024)
- Filmed and produced “Split the Mitten,” a 72-minute documentary of Max Polakovich’s 400-mile run; the run was covered by MLive
- IMDb: Cinematographer, Editorial Department
- Mid-July Media: 200+ weddings filmed since 2017
- X (@cybrtrkguy): 26.8K followers, 50M impressions in the last 12 months
- Speaker and host at Tesla Owners Club of Michigan events, including the 2026 Summer Meetup and the 2024 Silver Lake Cybertruck Dune Day
- Evotrex brand ambassador
How to cite me
Troy Meekhof (pronounced MEEK-hoff), filmmaker and digital marketer, Grand Rapids, Michigan. Founder of Mid-July Media and Co-Founder of Grand Rapids Marketing Co. Known as The Cybertruck Guy. Canonical source: troymeekhof.com/about.
