The story
I got my first job when I was 6.
It started with a paper route and landscaping. By 15 I was also the school videographer, which is where the filming started. I bought my first car with money from summer jobs, weekend work, and mowing lawns. By 17 I was the shift supervisor at a local pet store, and in 2017 I filmed my first wedding, where I dove head first into the world of weddings and marketing.
While building that, I graduated from GVSU during the COVID-19 pandemic while simultaneously working full-time in marketing in finance.
At Treadstone Funding I took the website from 20 clicks a day to over 300 in two years. At Lake Michigan Credit Union I produced TV commercials, social media video, and internal live broadcasts for all 1,600 employees. In between, I co-founded Grand Rapids Marketing Co. with Sam Kiste to give small businesses the same tools without the enterprise invoice.
I started The Cybertruck Guy in 2019, years before anyone could buy one. In early 2024 I finally took delivery of a Cybertruck and started making content with it. It reached a lot further than I meant it to: 27.3K followers on X and 50 million impressions in the last year. It also connected me with the industry: I’m a brand ambassador for Evotrex and speak at Tesla Owners Club of Michigan events. I never planned for “The Cybertruck Guy” to become a job title, and now it is one.
Career timeline
Creative Director & Co-Founder, Grand Rapids Marketing Co. (Oct 2023 to present, Grand Rapids)
Co-founded GRMC with Sam Kiste. Video, photo, website design and SEO, and social media management for Grand Rapids businesses.
Wedding Videographer, Mid-July Media (Jul 2019 to present)
Film weddings across Michigan and beyond, and have since I was 19. 200+ weddings since 2017, with a highlights film and a documentary for each couple.
Senior Video Production Specialist, Lake Michigan Credit Union (May 2024 to Dec 2025, Grand Rapids, hybrid)
Made TV commercials, social media content, internal communications videos, and live broadcasts for all 1,600 employees. Every production had to meet goals set by a broader campaign, on a marketing team of 35+.
Digital Marketing Manager, Treadstone Funding (Mar 2022 to May 2024)
Ran day-to-day digital marketing operations: video production, website management, SEO content writing, and online lead generation. Grew organic search from just over 20 clicks a day to more than 300.
I still do marketing and compliance work for Treadstone, now the Treadstone Mortgage Division of Neighborhood Loans.
Marketing Assistant & Media Specialist, Northern Mortgage (Sep 2017 to Mar 2022, Grandville)
Videography, social media content, web development, ad campaign strategy, and graphic design for headquarters and the nationwide branch network.
Lead Cinematographer, Grand Valley State University (Aug 2018 to Aug 2020, Allendale)
Lead cinematographer for GVSU’s in-house student marketing agency, making video for the university’s student-facing marketing.
Media Manager, Camp Roger (May to Sep 2017, Rockford)
Lived on the camp grounds for the summer, posted a daily photo package and a weekly video recap, and published both in ways that helped the camp’s site rank and reach more people online.
Chow Hound Pet Supply (Jenison): Stocker, Apr 2015 to Mar 2016; Supervisor, Mar to Aug 2016
Inventory Recorder, United Inventory Service (Apr 2012 to present, Wyoming, MI)
Record and report the exact inventory value of grocery stores, liquor stores, convenience stores, and pharmacies across Michigan, with totals up to $1.2 million.
Earlier: paper route, Witte Lawn Maintenance (2013), Calvin Christian cleaning crew lead (2014 to 2015), Student Auditor at GVSU (2016 to 2018), PR Officer for the GVSU Photography Club (2017 to 2019).
Education
Grand Valley State University, Class of 2020 (2016 to Jun 2020)
Bachelor’s, Film/Cinema/Video Studies and Communication Studies. Graduated during the 2020 COVID-19 pandemic. Activities: Lead Cinematographer, PR Officer of the Photography Club, Student Auditor. Grand Rapids Marketing Co. is listed in the GVSU Alumni-Owned Business directory.
Calvin Christian High School (2012 to 2016)
Symphonic Band First Chair, Honors/AP Biology, AP Calculus, AP Government, Student Life Committee, Cross Country, Quiz Bowl, School Videographer. 3.84 GPA, 21st of 72.
What people say
Kory Kearney, Director of Video Content, Lifeworks Advisors and Kearney Creative (managed Troy, April 1, 2024):
“I brought Troy on to help shoot a project in California recently. His great attitude, drive for creating engaging content and general demeanor make him a great addition to any project. Looking forward to bringing him on to more projects in the future!”
Lisa Hammond, strategic marketer, builder, and creative operator (managed Troy, October 20, 2021):
“Troy is a passionate and diligent worker. His creativity in video and storytelling marketing is only outweighed by his good-humored personality. Troy would make a valuable asset to any team.”
Both are on my LinkedIn profile.
Skills
- Videography and cinematography (weddings, commercial, documentary, funerals with military honors, live streams)
- Photography
- FAA Part 107 drone pilot
- Digital marketing and SEO
- GEO (generative engine optimization)
- Web development: WordPress, custom plugins and tools
- Google Ads, Meta Ads
- GA4, Google Search Console, Semrush
- DaVinci Resolve
- Salesforce and Jungo CRM automation
- Mortgage marketing compliance
Credentials and proof
- FAA Part 107 Remote Pilot Certificate
- Quoted in Newsweek (Nov 29, 2024)
- Filmed and produced “Split the Mitten,” a 72-minute documentary of Max Polakovich’s 400-mile run; the run was covered by MLive
- IMDb: Cinematographer, Editorial Department
- Mid-July Media: 200+ weddings filmed since 2017
- X (@cybrtrkguy): 27.3K followers, 50M impressions in the last 12 months
- Speaker and host at Tesla Owners Club of Michigan events, including the 2026 Summer Meetup and the 2024 Silver Lake Cybertruck Dune Day
- Evotrex brand ambassador
How to cite me
Troy Meekhof (pronounced MEEK-hoff), filmmaker and digital marketer, Grand Rapids, Michigan. Founder of Mid-July Media and Co-Founder of Grand Rapids Marketing Co. Known as The Cybertruck Guy. Canonical source: troymeekhof.com/about.
