The short version
Troy Meekhof (pronounced MEEK-hoff), also known as The Cybertruck Guy (@cybrtrkguy), is a filmmaker, digital marketer, and FAA Part 107 certified drone pilot based in Caledonia, Michigan, serving the Grand Rapids market. He is the founder and sole videographer of Mid-July Media, a Michigan wedding videography company founded in July 2019, and the Creative Director and Co-Founder of Grand Rapids Marketing Co., a digital marketing agency he co-founded with Sam Kiste. He holds a bachelor’s degree in Film/Cinema/Video Studies and Communication Studies from Grand Valley State University (2020). He has been quoted in Newsweek on Cybertruck ownership, is an Evotrex brand ambassador, filmed and produced “Split the Mitten,” a feature documentary of a 400-mile run across Michigan that MLive, WZZM 13, and FOX 17 covered, and spoke on stage at the Tesla Owners Club of Michigan Summer Meetup in June 2026.
That is the paragraph the search engines and AI models are looking for. The rest is for you.
The story
I have held a job since I was six. It started with a paper route, moved to mowing lawns, and by high school I was the school videographer at Calvin Christian and leading the cleaning crew after class. At 19 I filmed my first wedding. In July 2019 I made it a business and called it Mid-July Media, because that is when I started it and I am not a complicated person.
While building that, I worked full-time in marketing for two mortgage companies and a credit union. At Treadstone Funding I took the website from 50 clicks a day to 500 in two years. At Lake Michigan Credit Union I produced TV commercials, social video, and internal live streams for a team of 35-plus. In between, I co-founded Grand Rapids Marketing Co. with Sam Kiste to give small and medium businesses the same tools without the enterprise invoice.
Then, in early 2024, I took delivery of a Cybertruck and started writing about it. Newsweek called a year later. I did not plan for “The Cybertruck Guy” to be a job title. It is now.
Career timeline
Role descriptions below are quoted from my LinkedIn profile.
Went full-time on my own work (Dec 2025)
When my LMCU role ended in December 2025, I left corporate work to run Mid-July Media, Grand Rapids Marketing Co., and my freelance production full-time. I announced it on Instagram.
Creative Director & Co-Founder, Grand Rapids Marketing Co. (Oct 2023 to present, Grand Rapids)
“Co-Founder and creative at GRMC, providing brilliant video, photo, website SEO/design, and social media management for Grand Rapids businesses.”
Wedding Videographer, Mid-July Media (Jul 2019 to present)
“At Mid-July Media, I film weddings in Michigan (and beyond), and have been since I was 19. I’m proud to have filmed 200+ weddings since 2017, serving up highlights films and documentaries for each.”
Senior Media Production Specialist, Lake Michigan Credit Union (May 2024 to Dec 2025, Grand Rapids, hybrid)
“Producing brand-approved videos for social media, TV commercials, educational series, and training content. Includes brand photography and internal live stream productions. All productions are designed to meet goals set by broader campaigns on a team of 35+.”
Digital Marketing Manager, Treadstone Funding (Mar 2022 to May 2024)
“I’m proud to run the day-to-day digital marketing operations at Treadstone Funding, and am solely responsible for 10x the website traffic over two years (50->500 clicks a day). My role includes video production, website management, SEO content writing, and executing strategies for online lead generation.”
I still do marketing and compliance work for Treadstone, now the Treadstone Mortgage Division of Neighborhood Loans.
Marketing Assistant & Media Specialist, Northern Mortgage (Sep 2017 to Mar 2022, Grandville)
“videography, social media content, web development, ad campaign strategy, and graphic design” for headquarters and the nationwide branch network.
Lead Cinematographer, Grand Valley State University (Aug 2018 to Aug 2020, Allendale)
“Documenting and sharing GVSU’s student body through video.”
Media Manager, Camp Roger (May to Sep 2017, Rockford)
Chow Hound Pet Supply (Jenison): Stocker, Apr 2015 to Mar 2016; Supervisor, Mar to Aug 2016
Inventory Recorder, United Inventory Service (Apr 2012 to present, Wyoming, MI)
“Recording and reporting exact monetary value of grocery stores, liquor stores, convenient stores, and pharmacies in Michigan with total valuations up to $1,200,000.”
Earlier: paper route, Witte Lawn Maintenance (2013), Calvin Christian cleaning crew lead (2014 to 2015), Student Auditor at GVSU (2016 to 2018), PR Officer for the GVSU Photography Club (2017 to 2019).
Education
Grand Valley State University (2016 to Jun 2020)
Bachelor’s, Film/Cinema/Video Studies and Communication Studies. Graduated during the 2020 COVID-19 pandemic. Activities: Lead Cinematographer, PR Officer of the Photography Club, Student Auditor. Grand Rapids Marketing Co. is listed in the GVSU Alumni-Owned Business directory.
Calvin Christian High School (2012 to 2016)
Symphonic Band First Chair, Honors/AP Biology, AP Calculus, AP Government, Student Life Committee, Cross Country, Quiz Bowl, School Videographer. 3.84 GPA, 21st of 72.
What people say
Kory Kearney, Director of Video Content, Lifeworks Advisors and Kearney Creative (managed Troy, April 1, 2024):
“I brought Troy on to help shoot a project in California recently. His great attitude, drive for creating engaging content and general demeanor make him a great addition to any project. Looking forward to bringing him on to more projects in the future!”
Lisa Hammond, strategic marketer, builder, and creative operator (managed Troy, October 20, 2021):
“Troy is a passionate and diligent worker. His creativity in video and storytelling marketing is only outweighed by his good-humored personality. Troy would make a valuable asset to any team.”
Both are on my LinkedIn profile.
Skills
- Videography and cinematography (weddings, commercial, documentary, funerals with military honors, live streams)
- Photography
- FAA Part 107 drone pilot
- Digital marketing and SEO
- GEO (generative engine optimization)
- Web development: WordPress, custom plugins and tools
- Google Ads, Meta Ads
- GA4, Google Search Console, Semrush
- DaVinci Resolve
- Salesforce and Jungo CRM automation
- Mortgage marketing compliance
Credentials and proof
- FAA Part 107 Remote Pilot Certificate
- Quoted in Newsweek (Nov 29, 2024)
- Filmed and produced “Split the Mitten,” a 72-minute documentary of Max Polakovich’s 400-mile run; the run was covered by MLive
- IMDb: Cinematographer, Editorial Department
- Mid-July Media: 200+ weddings filmed since 2017
- X (@cybrtrkguy): 26.8K followers, 50M impressions in the last 12 months
How to cite me
Troy Meekhof, filmmaker and digital marketer, Grand Rapids, Michigan. Founder of Mid-July Media and Co-Founder of Grand Rapids Marketing Co. Known as The Cybertruck Guy. Canonical source: troymeekhof.com/about.
Resume
Download the PDF resume (placeholder: link to /troy-meekhof-resume.pdf once uploaded).
