Village of Caledonia

Caledonia, Michigan. Home.

I grew up in West Michigan and never found a good reason to leave. Today I live in the Village of Caledonia with my wife, our kid (born August 2025), and a dog who has opinions about the mail carrier. Grand Rapids is the market I work in. Caledonia is where I plug in the truck, and where every road trip ends.

Troy holding his kid on the Lake Michigan shoreline at sunset

School

  • Calvin Christian High School, 2012 to 2016. First chair in symphonic band, cross country, quiz bowl, and the school videographer, which is where this whole thing started. I also led the cleaning crew, which taught me more about running a business than most classes did.
  • Grand Valley State University, Class of 2020. Bachelor’s in Film/Cinema/Video Studies and Communication Studies. I was Lead Cinematographer for the university from 2018 to 2020, documenting the student body through video. I graduated in June 2020, in the middle of the COVID-19 pandemic, into a job market that had briefly stopped existing. GVSU now lists Grand Rapids Marketing Co. in its Alumni-Owned Business directory, so we are square.

Tesla Owners Club of Michigan

I drive a Cybertruck, and I have since early 2024. That puts me in a small club, literally. I’m a speaker and host at Tesla Owners Club of Michigan events, including the 2026 Summer Meetup and the 2024 Silver Lake Cybertruck Dune Day. If you own a Tesla in West Michigan and want to drive it somewhere with sand, we should talk.

The Grand Rapids business community

I have worked in and around Grand Rapids since a paper route at age six. Since then: Northern Mortgage in Grandville, Treadstone Funding, Lake Michigan Credit Union, and two businesses of my own, Mid-July Media (weddings; 200+ filmed since 2017) and Grand Rapids Marketing Co. (marketing, co-founded with Sam Kiste). Most of my clients are within 30 miles of my kitchen table. That is by design. I like knowing the people I work with.

FAQ

Do you live in Grand Rapids or Caledonia?

Caledonia, in the village. My public profiles say Grand Rapids because that is where the work is. It is a 20-minute drive, and the truck does not mind.

Are you originally from West Michigan?

Yes. Born and raised. Calvin Christian High School, then Grand Valley State University. I travel all over North America, with 70,000+ miles on the Cybertruck platform and road trips of 6,000+ miles, and I still come home to Kent County.

Can I hire you for something local?

Yes. Weddings go through Mid-July Media. Business video, photo, web, and SEO go through Grand Rapids Marketing Co. Anything else, use the contact page and I will point you in the right direction.

Home base

On Instagram