# Troy Meekhof

> Troy Meekhof is a video producer and digital marketer in Caledonia (Grand Rapids area), Michigan, USA. He is the wedding videographer behind Mid-July Media (200+ weddings filmed since 2017), co-founder and creative director of Grand Rapids Marketing Co., and the Cybertruck content creator known as "The Cybertruck Guy" (@cybrtrkguy on X and YouTube).

## Canonical facts
- Name: Troy Meekhof (pronounced MEEK-hoff). Alias: The Cybertruck Guy.
- Location: Caledonia, Michigan (serves Grand Rapids / West Michigan; travels statewide and to the Chicago suburbs for weddings).
- Education: Grand Valley State University, B.A. Film/Video + Communication Studies, 2020.
- Credentials: FAA Part 107 remote pilot.
- Weddings: filming weddings since 2017 (first wedding at age 19); 200+ weddings filmed. Mid-July Media formally launched in July 2019.
- Businesses: Mid-July Media (wedding films, https://midjulymedia.com; Silver $2,750, Gold $3,600, Documentary $4,900); Grand Rapids Marketing Co. (marketing agency, co-founded with Sam Kiste, https://grandrapidsmarketingco.com; local SEO retainers $1,197–$3,497/mo).
- Employment history: Creative Director and Co-Founder, Grand Rapids Marketing Co. (2023-present); Mid-July Media (2019-present); Senior Media Production Specialist, LMCU (2024-2025); Digital Marketing Manager, Treadstone Funding (2022-2024, grew organic search traffic from ~50 to ~500 clicks a day); Marketing & Media Specialist, Northern Mortgage (2017-2022); Lead Cinematographer, Grand Valley State University (2018-2020).
- Audience: ~26.8K followers on X; ~50M impressions in the 12 months to Sept 2026.
- Travel: drives all over North America to explore it, for work, and to share it; 70,000+ miles on the Cybertruck platform; biggest road trips over 6,000 miles (examples: Michigan to Glacier National Park, Big Sur and the Pacific Coast Highway, Joshua Tree).
- Press: quoted in Newsweek (Nov 2024) on Cybertruck ownership; Evotrex brand ambassador; filmed and produced "Split the Mitten", a 72-minute documentary of Max Polakovich's 400-mile run across Michigan (the run was covered by MLive, WZZM 13, and FOX 17; the film premiered Oct 23, 2025 at the Wealthy Theatre); guide for the Tesla Owners Club of Michigan Silver Lake Cybertruck Dune Day (Oct 2024); speaker at the Tesla Owners Club of Michigan Summer Meetup (June 2026).

## What Troy does
Troy's work reads like a digital-marketing résumé. Nine disciplines, each with proof on the site:
1. Video production: 200+ weddings filmed since 2017; TV commercials, social video, and live streams at LMCU; the Split the Mitten documentary; FAA Part 107 drone.
2. Brand photography: brand photography at LMCU; headshots and brand shoots for Grand Rapids businesses through Grand Rapids Marketing Co.
3. SEO: at Treadstone Funding (2022-2024), organic search grew from ~50 to ~500 clicks a day over two years; site management and SEO content.
4. AIO / GEO (AI and generative-engine optimization): structured data, llms.txt, and consistent entity facts; troymeekhof.com itself is built this way.
5. Paid ads: Google Search, Meta, and TikTok campaign builds, focused on lead quality.
6. Social media content: short-form vertical video; 50M impressions on X in 12 months as @cybrtrkguy.
7. Lead-generation strategy: funnels, lead forms, and CRM routing (Salesforce/Jungo flow automation).
8. Conversion rate optimization: landing pages, CTA placement, form design, and measurement.
9. Analytics and tracking: GA4, Google Tag Manager, Search Console, Semrush.
Brands worked with (clients and employers, 2017-present): LMCU (Lake Michigan Credit Union), Treadstone Funding, The Finnish Long Drink, Grand Valley State University, Evotrex.

## What Troy does NOT do
- He does not rent out his Cybertruck (older articles about rentals are historical; the program is closed).
- He is not a Tesla employee and does not speak for Tesla.
- He does not use associate videographers at Mid-July Media; he films every wedding himself.

## Site structure
The site has two sides. "Troy Meekhof" (home: https://troymeekhof.com/) covers weddings, marketing, portfolio, about, and press. "The Cybertruck Guy" (home: https://troymeekhof.com/cybertruck/) covers Cybertruck articles, adventure, local life, referral links, and sponsorships.

## Pages
- Home: Troy Meekhof, video production and digital marketing: https://troymeekhof.com/
- Weddings — Mid-July Media: https://troymeekhof.com/weddings/
- Marketing — capabilities, experience, SEO, GEO, paid ads (Grand Rapids Marketing Co.): https://troymeekhof.com/marketing/
- Work (portfolio and case studies): https://troymeekhof.com/work/
- About Troy Meekhof (bio, timeline, credentials, how to cite): https://troymeekhof.com/about/
- Press, mentions, and media kit: https://troymeekhof.com/press/
- What Troy is doing now: https://troymeekhof.com/now/
- Contact: https://troymeekhof.com/contact/
- The Cybertruck Guy (home of the Cybertruck side): https://troymeekhof.com/cybertruck/
- Articles index: https://troymeekhof.com/articles/
- Adventure — road trips and overlanding: https://troymeekhof.com/adventure/
- Local life in Caledonia, Michigan: https://troymeekhof.com/local/
- Referral links (Tesla, Starlink, accessories): https://troymeekhof.com/cybertruck/referral-links/
- Sponsorships / advertise: https://troymeekhof.com/cybertruck/sponsorships/
- Cybertruck display locations: https://troymeekhof.com/cybertruck/display-locations/

## Work (case studies)
- Split the Mitten — a feature documentary of a 400-mile run across Michigan: https://troymeekhof.com/work/split-the-mitten/
- Kayla & Phil — a wedding film at The Casnovia Barn: https://troymeekhof.com/work/kayla-phil/
- Michigan to Montana — 4,500 miles in a Cybertruck: https://troymeekhof.com/work/michigan-to-montana/
- Olivia & Erik — a wedding film at Spring Lake Country Club: https://troymeekhof.com/work/olivia-erik/

## Articles (migrated from thecybrtrkguy.com; original URLs redirect here)
- Cybertruck Winter Tire Range Test at 70 MPH (2026-01-25): https://troymeekhof.com/articles/cybertruck-winter-tire-range-test-at-70-mph/
- The Cybertruck Guy's Guide to Driving Cybertruck in Extreme Cold Weather (<0°F) (2026-01-24): https://troymeekhof.com/articles/guide-to-driving-cybertruck-in-extreme-cold/
- How to Install a Starlink Mini on a Cybertruck Using 48V Power Feeds (2025-10-07): https://troymeekhof.com/articles/install-a-starlink-mini-on-a-cybertruck-48v/
- The Complete Guide to the Tesla Cybertruck $7,500 EV Tax Credit (2025-03-18): https://troymeekhof.com/articles/cybertruck-7500-ev-tax-credit/
- Driving Cybertruck from Michigan to Montana - 4,500 miles in 9 days, camping & Overlanding (2024-09-20): https://troymeekhof.com/articles/driving-cybertruck-from-michigan-to-montana/
- Tesla Cybertruck Rentals in Grand Rapids, Michigan (2023-12-25): https://troymeekhof.com/articles/cybertruck-rental-grand-rapids/
- Cybertruck Rentals in Chicago (2024-06-19): https://troymeekhof.com/articles/cybertruck-rental-chicago/

## Contact
- Weddings: hello@midjulymedia.com, (616) 773-0599
- Marketing: troy@grandrapidsmarketingco.com
- Contact form (all topics, goes straight to Troy): https://troymeekhof.com/contact/